I am a passionate and experienced digital marketing and analytics leader known for leveraging data to create insights, turning insights into strategies and strategies into positive business outcomes. I specialize in conversion rate optimization and digital analytics solutions, focused on Adobe Analytics and Adobe Target.
Over 12 years of senior digital marketing experience. Includes strategic planning, team leadership, measurement, execution, website and landing page conversion rate optimization, email marketing, mobile optimization, competitive research, marketing automation, display, content and tag management, and third party agency management.
Over 12 years of experience in architecting and leveraging digital analytics solutions. This includes the measurement strategy, providing actionable insights, test design, implementation, user documentation, dashboard creation, report automation, data visualization, and training team members to maximize the value of the analytics investment.
Digital Marketing Technology
Interested in learning how my experience can help you?Contact me!