Bryan Pieper's Blog : Big Bang Theory

Online Video Ad Overload

Posted by Bryan in Musings

Have you ever watched a TV show or movie online that played the same commercial over and over again? At the end of the show, were you more likely to buy a product from that company or less likely?

My wife and I both enjoy “The Big Bang Theory,” but it airs at the same time as “House MD”.  Because of the scheduling conflict, we have to watch it online.

The other night, when she was watching The Big Bang Theory, they were playing a commercial for [INSERT brand here] at every break in the show. Normally, this wouldn’t be a big deal since we are all accustomed to some level of commercial interruptions from regular TV. In this case, the same commercial was played over and over again.